I love Max’s Fried Chicken. It’s been part of our family’s celebrations, until this day, we still go and celebrate here once in a while. I would say that their chicken is one of a kind, just like what my Mother would say. It’s timeless, classic and incomparable to any other.
But did you know that back in the day, 75 years to be exact, this classic chicken was paired with fresh, hot rolls on the side?
Max’s will take us back in that era where we get to experience this Sarap-In-A-Bun Chicken Sandwich. This new classic reinvention of its all-time favorite Sarap-To-The-Bones fried chicken. They now have Max’s Fried Chicken Sandwich!
“Creatively re-engineering our Sarap-To-The-Bones fried chicken to a sandwich puts us forward in providing our customers with more delightful ways to feast over classic local dishes that have stood the test of time,” says Max’s Restaurant Head Culinary R&D Chef Adrian Azurin. “It’s Sarap-In-A-Bun, literally, with our hero fried chicken, now in a format that’s perfect for today’s adventurous, mobile consumers. We specially curated the blend of banana ketchup and Worcestershire sauce to stay true to the authentic Max’s experience. The pickled cucumbers are not something usually associated with our fried chicken, but we love how their tartness makes each bit surprisingly fresh and zesty.”
A filleted version of Max’s iconic juicy, no-frills fried chicken seasoned and spiced the signature Max’s way. Now, it wouldn’t be a true Max’s experience without the trademark blend of banana ketchup and Worcestershire sauce, and that’s what’s drizzled over the chicken meat to add tang. Pickled cucumbers and shredded cabbage are then generously spread from top to bottom in between two buttery brioche buns to complete this flavorful and filling experience.
With the new Max’s fried chicken sandwich, you’ll be surprised by just how filling one bite can be. It’s also served with a side of Max’s sweet potato fries and a garlic mayo dip, making it even more satisfying for every diner’s appetites.
“Just one plate is an explosion of flavors. We’re proud to turn an everyday snack into every diner’s main course with the perfect meat-to-bun ratio, and toppings and condiments that make the whole dish shine,” adds Chef Adrian.
For 75 years, Max’s definitely knows how to cater to its changing diners’ appetite. They have new product innovations, yet they stay true to their roots.
Well. what can I say? This burger is good. When I took a bite, I was able to taste the true Max’s Chicken that I’m looking for. The aroma of the garlic ranch was too overpowering for me, though. It tasted way too strong that I was not able to taste the Worcestershire sauce and Banana Ketchup combined. The pickled Cucumber gave that sourness that balanced all the oiliness from the chicken yet the Shredded Cabbage added freshness and to it. It was a good Chicken Sandwich and filling, indeed!
Available starting March 9 for only PHP249.
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